The Map is a short documentary about a revolutionary redesign of New York City's iconic subway map. Filmmaker Gary Hustwit documents the process as digital agency Work & Co works with the MTA to create a new "live map" — one that updates in real-time — to help New Yorkers and tourists better plan their journeys. The film examines the evolution of wayfinding and user interfaces, and shows how good design and the latest digital technology can simplify one of the world's most complex transit systems. Featuring Felipe Memoria, Rachel Haot, Sarah Meyer, Joshua Gee, Marcela Abbade, Karina Sirqueira, Robert Penner, and Mohan Ramaswamy.
The Map
2020, 10 minutes
A Film First production in conjunction with Work & Co
Director:
Gary Hustwit
Producers:
Gary Hustwit & TJ Kearney
Executive Producer for Film First:
Jessica Edwards
Director of Photography:
Ben Wolf
Editor:
Isabel Ponte
Original Score:
Danz CM
Featuring:
(in order of appearance)
Felipe Memoria
Rachel Haot
Sarah Meyer
Joshua Gee
Marcela Abbade
Karina Sirqueira
Robert Penner
Mohan Ramaswamy
Motion:
Motion Director - Laura Ambrose
Motion Designer - Tsuriel Eichenstein
Motion Designer - Sang Kim
Motion Designer - Corbin Dowd
Motion Designer - Young Woo
2nd Unit Filming:
Lauren Martin
Cam Östman
Colorist:
Eric Ramistella
Sound Mixer:
Christopher Koch